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PERSONAS

WHAT ARE PERSONAS? Personas are fictional, generalized characters that encompass the various needs, goals, and observed behavior patterns among your real and potential customers. Personas should be informed by research, ideally qualitative and quantitative. Personas should be used as a tool to summarize and communicate research results. Building personas can help improve the way you … read more

Moja + LTE: Extending affordable access further

This week at Mobile World Congress Barcelona, Facebook and BRCK are announcing the open sourcing of Magma, a software platform that contains the tools needed to deploy and extend LTE mobile networks in under-connected and unconnected areas of the world. This includes software powering the mobile packet core and network automation and management tools. The … read more

BRCK Acquires the Surf Network

BRCK has long been on a mission to create an onramp to the internet for people who can’t afford it regularly.  To this end, we built the SupaBRCK that runs the Moja Network, and then started expanding that service in Kenya and Rwanda.  Moja is about getting everyone online, even if you can’t afford it, … read more

Inspiring the Next Generation of Leaders

From the 15th to 17th of January 2019, four students from the ALX Launchpad (a leadership accelerator program) joined BRCK to get a feel of how the company operates. Each of the students shadowed an employee of BRCK based on their career preferences and they had the following to say during their short stint at … read more

The Case for Connectivity (part 2)

(Part 1 here) I’ve argued before, alongside others, that the main inhibitor of ubiquitous and perpetual internet connectivity at a global level isn’t a technology problem, it’s a business model problem. Mostly the tech exists to put the signal everywhere. What we overlook when we say this is, that while that is true, it’s unsavory … read more

The Case for Connectivity (part 1)

As with most CEOs of younger companies, I find myself on the investment raising treadmill. Doing so for a company focused on internet connectivity in frontier markets provides an extra layer of complexity, since it’s not as sexy of a proposition as a new app for ecommerce, agtech, fintech, etc might be. Those are easier … read more

Reflecting on 5 Years of BRCK

It was 5 years ago that we created BRCK as a company, and I’ve had the great joy of being on a journey with some fantastic people, including the three here with me in this picture (Reg Orton, Emmanuel Kala, and Philip Walton). We had an idea of what we were getting into back in … read more

Why Silicon Valley should pay more attention to the Great Rift Valley (and other places in Africa)

This is a guest post by Philip Smart, a UNC-Chapel Hill student from the US, sharing his takeaways from a summer in Africa interning for BRCK. BRCK is a disruptive Kenyan startup with a mission to connect Africa to the Internet. Central to the company’s mission is building technology for Africans by Africans—this poster hangs … read more