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Thoughts on 2019: A Message from BRCK’s COO

The title of this blogpost was supposed to be “A day at BRCK”. But there is no typical day at BRCK and it’s interesting to think about this at the end of the year and look back at what a culmination of days has looked like and meant to me. As the COO of BRCK, … read more

BRCK’s Vehicle Tracking System Project at Rosslyn Academy

Rosslyn Academy is an international school in Nairobi. They have approximately 700 students who live in neighborhoods across the city, many of whom ride the Rosslyn school bus daily. Like many organizations that monitor a large fleet of vehicles, Rosslyn was having several challenges with these buses. Diesel was being stolen, vehicles were being misused, … read more

Moja is Coming to South Africa

Kilimanjaro rises through the cotton clouds, spread like a skirt around it. I don’t often get this view as most of my flights go West or North from Nairobi. This time I do, though, as I head to South Africa for the annual trek to AfricaCom, that gathering of all things established telecom and a … read more

Building For Our Markets: Operating Within Our Constraints

I recently attended a workshop titled “The Curse of the Kenyan Startup.” It examined the challenges faced by new companies in Africa, especially in Kenya.  The chair and panelists focused on discussing the reasons that keep Kenyan startups from attaining global reach. These included (1) lack of funding, (2) poor execution by the founding and … read more

Providing Connectivity: My LTE Tour of Kenya

Providing connectivity in remote regions of Kenya is challenging. I would know. After staying in Dadaab Refugee Camp for well over six years, providing access to the internet to refugees and humanitarian workers, I imagined I had experienced the toughest connectivity scenario possible. Well, that was before I scaled the heights of the Lolldaiga Hills … read more

Introducing BRCK Labs

BRCK has always been committed to innovating in emerging markets. Regardless of what we’ve accomplished in the past, we aren’t going to be complacent about the future. And BRCK Labs is how we plan on ensuring that.  At BRCK, we understand that the technology paradigms that work in other parts of the world do not necessarily … read more

The Lewa Marathon: My Experience

Camping, outdoor fun, and keeping fit are part of an undocumented culture within BRCK. You see, more than half our team is always very excited when there is an outdoor activity. The Lewa Marathon is a significant activity on our calendar and BRCK has taken part for the past four years. This experience is purely about … read more

PERSONAS

WHAT ARE PERSONAS? Personas are fictional, generalized characters that encompass the various needs, goals, and observed behavior patterns among your real and potential customers. Personas should be informed by research, ideally qualitative and quantitative. Personas should be used as a tool to summarize and communicate research results. Building personas can help improve the way you … read more